You handle placements and distribution through your own channels. We build everything you place. Every campaign is produced on ContextPR, our production framework, and written to the LIQD brandbook, so material passes your review without friction.
The division of labour is simple. LIQD owns placements and distribution through its own media buying and publisher relationships. NordicRank owns production: research, angles, press releases, article versions and the pitch material your team uses to place them.
Each campaign is delivered as a complete, placement-ready package. Nothing needs to be rewritten or reworked on your side before it goes out, and every angle is exclusive to LIQD.
The cadence is built to feed the link strategy as it scales: two complete campaigns per month, each one ready to run across as many of your channels as you choose.
One campaign is one complete package. Everything is written in the LIQD voice, checked against your brandbook and proofread before delivery.
Each campaign starts from an angle with real news value, not a product announcement dressed up as news. We research the topic, the market and what publishers in your target channels are actually running.
A finished press release written to the brandbook: tone, terminology and claims aligned with how LIQD presents itself. Ready to send, ready to publish.
Two adapted article versions of the same campaign, written for different publisher types, so the same angle can run across crypto media, gambling trade press and general-interest sites without duplicate content.
Short pitch angles your team can use in outreach, plus guidance on images and supporting assets so each placement looks like an editorial piece rather than a text drop.
Two campaigns per month from day one. Each campaign is built to be placed across several of your channels, so this pace comfortably feeds the link strategy as it scales.
In line with the strategy, the first months stay brand-focused. The brandbook already contains three ready-made angles that carry the launch phase:
LIQD enters the market. The story of what the product is, who it is for and why it exists now. The natural first campaign and the one that sets the brand narrative every later placement builds on.
Brand · Month 1The angle with the most editorial pull. Verifiable fairness is a topic publishers in the crypto space actively want to cover, and WTF mode gives the story a product hook that stands out from generic casino launches.
Product · Month 1A campaign built around the VIP program: how it works, what it rewards and how it compares. Suits gambling trade press and comparison publishers alike.
Brand · Month 2A citable dataset built from open sources, published as a statistics page on liqd.com. Gives journalists something to reference and turns the page into a standing link magnet for the site.
Data · Month 2, Data tierBoth packages are fixed monthly fees covering the full production described above. Placements, media buying and distribution costs sit with LIQD and are not included.
A press release gives a publisher a story. A dataset gives them something to cite. Data campaigns are the format that earns coverage on sites that do not otherwise link out, and the statistics pages keep attracting links long after the campaign itself has run.
With the Data tier, month 2 opens with a citable crypto gambling dataset and its statistics page live on liqd.com.
The first package establishes the brand narrative: press release, two article versions and the pitch angles your team needs to place it across your channels.
The angle with the most editorial pull. Verifiable fairness plus a distinctive product hook, built for the publishers most likely to run it as a story rather than a placement.
Campaign 3 covers the VIP program. If you take the Data tier, month 2 also opens with a citable crypto gambling dataset and its statistics page live on liqd.com.
Full cadence. Two campaigns per month, brand-focused angles gradually widening into topical and data-led stories as the link strategy scales. We review results together on an ongoing basis and adjust the angles as we go.